{ "name": "Super Bowl commercial cost by year", "source": "https://damngoodads.com/tools/super-bowl-ad-cost/", "publisher": "Damn Good Ads", "license_note": "Free to use with a link to the source page. Cite the underlying sources for each figure.", "inflation": { "index": "US CPI-U, BLS series CUUR0000SA0", "base_month": "2026-08", "base_value": 334.98 }, "generated_at": "2026-10-08T08:04:54.177Z", "games": [ { "super_bowl": 1, "roman": "I", "date": "1967-01-15", "networks": [ "CBS", "NBC" ], "winner": "Green Bay Packers", "loser": "Kansas City Chiefs", "score": "35–10", "cost_30s_usd": 37500, "cost_30s_usd_adjusted": 381816, "cost_per_second_usd": 1250, "viewers": 51180000, "cost_per_1000_viewers_usd": 0.73, "cost_note": "Shown on both CBS and NBC, which each sold their own commercials: CBS charged $42,500 for 30 seconds and NBC $37,500. NBC's $37,500 is the figure most outlets quote and is used here; Ad Age's 2007 history table gives a blended $40,000.", "viewer_note": "Sum of Nielsen's separate averages for CBS (26,750,000) and NBC (24,430,000), which both showed the game.", "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://www.kantar.com/north-america/inspiration/sport-leisure/how-much-is-a-super-bowl-commercial-and-is-it-worth-it", "title": "How much is a Super Bowl commercial and is it worth it?", "publisher": "Kantar" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 2, "roman": "II", "date": "1968-01-14", "networks": [ "CBS" ], "winner": "Green Bay Packers", "loser": "Oakland Raiders", "score": "33–14", "cost_30s_usd": 54500, "cost_30s_usd_adjusted": 535379, "cost_per_second_usd": 1816.67, "viewers": 39120000, "cost_per_1000_viewers_usd": 1.39, "cost_note": "The Nielsen-based series gives $54,500 and Ad Age's 2007 history table $54,000. However, TIME's television critic wrote at the time (as quoted by TIME in 2015) that commercial time sold for 'an unprecedented $150,000 a minute', which would be about $75,000 per 30 seconds, so this early figure is uncertain.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 3, "roman": "III", "date": "1969-01-12", "networks": [ "NBC" ], "winner": "New York Jets", "loser": "Baltimore Colts", "score": "16–7", "cost_30s_usd": 55000, "cost_30s_usd_adjusted": 517525, "cost_per_second_usd": 1833.33, "viewers": 41660000, "cost_per_1000_viewers_usd": 1.32, "cost_note": "The Nielsen-based series gives $55,000; Ad Age's 2007 history table gives $67,500.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 4, "roman": "IV", "date": "1970-01-11", "networks": [ "CBS" ], "winner": "Kansas City Chiefs", "loser": "Minnesota Vikings", "score": "23–7", "cost_30s_usd": 78200, "cost_30s_usd_adjusted": 693001, "cost_per_second_usd": 2606.67, "viewers": 44270000, "cost_per_1000_viewers_usd": 1.77, "cost_note": "The Nielsen-based series and Ad Age's 2007 history table agree.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 5, "roman": "V", "date": "1971-01-17", "networks": [ "NBC" ], "winner": "Baltimore Colts", "loser": "Dallas Cowboys", "score": "16–13", "cost_30s_usd": 72500, "cost_30s_usd_adjusted": 610202, "cost_per_second_usd": 2416.67, "viewers": 46040000, "cost_per_1000_viewers_usd": 1.57, "cost_note": "The Nielsen-based series gives $72,500 and Ad Age's 2007 history table $72,000; either way slightly less than in 1970.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 6, "roman": "VI", "date": "1972-01-16", "networks": [ "CBS" ], "winner": "Dallas Cowboys", "loser": "Miami Dolphins", "score": "24–3", "cost_30s_usd": 86100, "cost_30s_usd_adjusted": 701746, "cost_per_second_usd": 2870, "viewers": 56640000, "cost_per_1000_viewers_usd": 1.52, "cost_note": "The Nielsen-based series gives $86,100 and Ad Age's 2007 history table $86,000.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 7, "roman": "VII", "date": "1973-01-14", "networks": [ "NBC" ], "winner": "Miami Dolphins", "loser": "Washington", "score": "14–7", "cost_30s_usd": 88100, "cost_30s_usd_adjusted": 692764, "cost_per_second_usd": 2936.67, "viewers": 53320000, "cost_per_1000_viewers_usd": 1.65, "cost_note": "The Nielsen-based series gives $88,100, but Ad Age's 2007 history table lists $103,500. For 1973 to 1981 each Ad Age figure equals the Nielsen-based figure for the following game, which suggests one table is shifted by a year; contemporary reports for 1977 match the Nielsen-based series, so it is used here.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 8, "roman": "VIII", "date": "1974-01-13", "networks": [ "CBS" ], "winner": "Miami Dolphins", "loser": "Minnesota Vikings", "score": "24–7", "cost_30s_usd": 103500, "cost_30s_usd_adjusted": 744001, "cost_per_second_usd": 3450, "viewers": 51700000, "cost_per_1000_viewers_usd": 2, "cost_note": "Ad Age's 2007 history table lists $107,000, the Nielsen-based figure for 1975; see the note for 1973.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 9, "roman": "IX", "date": "1975-01-12", "networks": [ "NBC" ], "winner": "Pittsburgh Steelers", "loser": "Minnesota Vikings", "score": "16–6", "cost_30s_usd": 107000, "cost_30s_usd_adjusted": 687963, "cost_per_second_usd": 3566.67, "viewers": 56050000, "cost_per_1000_viewers_usd": 1.91, "cost_note": "Ad Age's 2007 history table lists $110,000, the Nielsen-based figure for 1976; see the note for 1973.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 10, "roman": "X", "date": "1976-01-18", "networks": [ "CBS" ], "winner": "Pittsburgh Steelers", "loser": "Dallas Cowboys", "score": "21–17", "cost_30s_usd": 110000, "cost_30s_usd_adjusted": 662730, "cost_per_second_usd": 3666.67, "viewers": 57710000, "cost_per_1000_viewers_usd": 1.91, "cost_note": "Ad Age's 2007 history table lists $125,000, the Nielsen-based figure for 1977; see the note for 1973.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 11, "roman": "XI", "date": "1977-01-09", "networks": [ "NBC" ], "winner": "Oakland Raiders", "loser": "Minnesota Vikings", "score": "32–14", "cost_30s_usd": 125000, "cost_30s_usd_adjusted": 715769, "cost_per_second_usd": 4166.67, "viewers": 62050000, "cost_per_1000_viewers_usd": 2.01, "cost_note": "TIME reported that commercial time sold for $250,000 a minute in 1977, which matches $125,000 per 30 seconds. Ad Age's 2007 history table lists $162,000; see the note for 1973.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://time.com/3689861/super-bowl-ads-history/", "title": "The Origin of Super Bowl Ads—And How They Conquered the Game", "publisher": "TIME" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 12, "roman": "XII", "date": "1978-01-15", "networks": [ "CBS" ], "winner": "Dallas Cowboys", "loser": "Denver Broncos", "score": "27–10", "cost_30s_usd": 162300, "cost_30s_usd_adjusted": 869876, "cost_per_second_usd": 5410, "viewers": 78940000, "cost_per_1000_viewers_usd": 2.06, "cost_note": "Ad Age's 2007 history table lists $185,000, the Nielsen-based figure for 1979; see the note for 1973.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 13, "roman": "XIII", "date": "1979-01-21", "networks": [ "NBC" ], "winner": "Pittsburgh Steelers", "loser": "Dallas Cowboys", "score": "35–31", "cost_30s_usd": 185000, "cost_30s_usd_adjusted": 907340, "cost_per_second_usd": 6166.67, "viewers": 74740000, "cost_per_1000_viewers_usd": 2.48, "cost_note": "Ad Age's 2007 history table lists $222,000, the Nielsen-based figure for 1980; see the note for 1973.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 14, "roman": "XIV", "date": "1980-01-20", "networks": [ "CBS" ], "winner": "Pittsburgh Steelers", "loser": "Los Angeles Rams", "score": "31–19", "cost_30s_usd": 222000, "cost_30s_usd_adjusted": 955856, "cost_per_second_usd": 7400, "viewers": 76240000, "cost_per_1000_viewers_usd": 2.91, "cost_note": "Ad Age's 2007 history table lists $275,000, the Nielsen-based figure for 1981; see the note for 1973.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 15, "roman": "XV", "date": "1981-01-25", "networks": [ "NBC" ], "winner": "Oakland Raiders", "loser": "Philadelphia Eagles", "score": "27–10", "cost_30s_usd": 275000, "cost_30s_usd_adjusted": 1058845, "cost_per_second_usd": 9166.67, "viewers": 68290000, "cost_per_1000_viewers_usd": 4.03, "cost_note": "Ad Age's 2007 history table lists $324,300, the Nielsen-based figure for 1982; see the note for 1973.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 16, "roman": "XVI", "date": "1982-01-24", "networks": [ "CBS" ], "winner": "San Francisco 49ers", "loser": "Cincinnati Bengals", "score": "26–21", "cost_30s_usd": 324300, "cost_30s_usd_adjusted": 1152004, "cost_per_second_usd": 10810, "viewers": 85240000, "cost_per_1000_viewers_usd": 3.8, "cost_note": "The Nielsen-based series gives $324,300; Ad Age's 2007 history table lists $345,000.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 17, "roman": "XVII", "date": "1983-01-30", "networks": [ "NBC" ], "winner": "Washington", "loser": "Miami Dolphins", "score": "27–17", "cost_30s_usd": 400000, "cost_30s_usd_adjusted": 1370061, "cost_per_second_usd": 13333.33, "viewers": 81770000, "cost_per_1000_viewers_usd": 4.89, "cost_note": "The Nielsen-based series and Ad Age's 2007 history table agree.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 18, "roman": "XVIII", "date": "1984-01-22", "networks": [ "CBS" ], "winner": "Los Angeles Raiders", "loser": "Washington", "score": "38–9", "cost_30s_usd": 368200, "cost_30s_usd_adjusted": 1210399, "cost_per_second_usd": 12273.33, "viewers": 77620000, "cost_per_1000_viewers_usd": 4.74, "cost_note": "The Nielsen-based series gives $368,200, below the 1983 figure. Contemporary reports were higher: UPI put CBS's asking price at $425,000 and the Los Angeles Times reported $485,000 (both in January 1985), while Ad Age's 2007 history table lists $450,000.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 19, "roman": "XIX", "date": "1985-01-20", "networks": [ "ABC" ], "winner": "San Francisco 49ers", "loser": "Miami Dolphins", "score": "38–16", "cost_30s_usd": 525000, "cost_30s_usd_adjusted": 1666962, "cost_per_second_usd": 17500, "viewers": 85530000, "cost_per_1000_viewers_usd": 6.14, "cost_note": "ABC charged $525,000 for 30 seconds and $1 million for a minute, which ABC described as the highest price in television history (UPI; Los Angeles Times). Ad Age's 2007 history table lists $500,000.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.latimes.com/archives/la-xpm-1985-01-18-fi-8976-story.html", "title": "Firms Split on Value of Bowl Ads", "publisher": "Los Angeles Times" }, { "url": "https://www.upi.com/Archives/1985/01/13/ABC-Braces-for-First-Super-Bowl-Coverage/6344474440400/", "title": "ABC Braces for First Super Bowl Coverage", "publisher": "UPI" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 20, "roman": "XX", "date": "1986-01-26", "networks": [ "NBC" ], "winner": "Chicago Bears", "loser": "New England Patriots", "score": "46–10", "cost_30s_usd": 550000, "cost_30s_usd_adjusted": 1681013, "cost_per_second_usd": 18333.33, "viewers": 92570000, "cost_per_1000_viewers_usd": 5.94, "cost_note": "The Nielsen-based series and Ad Age's 2007 history table agree.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 21, "roman": "XXI", "date": "1987-01-25", "networks": [ "CBS" ], "winner": "New York Giants", "loser": "Denver Broncos", "score": "39–20", "cost_30s_usd": 600000, "cost_30s_usd_adjusted": 1807446, "cost_per_second_usd": 20000, "viewers": 87190000, "cost_per_1000_viewers_usd": 6.88, "cost_note": "The Nielsen-based series gives $600,000; Ad Age's 2007 history table lists $575,000.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 22, "roman": "XXII", "date": "1988-01-31", "networks": [ "ABC" ], "winner": "Washington", "loser": "Denver Broncos", "score": "42–10", "cost_30s_usd": 645000, "cost_30s_usd_adjusted": 1867434, "cost_per_second_usd": 21500, "viewers": 80140000, "cost_per_1000_viewers_usd": 8.05, "cost_note": "The Nielsen-based series gives $645,000; Ad Age's 2007 history table lists $600,000, and the Los Angeles Times reported on 1 February 1988 that some spots had cost up to a record $675,000.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 23, "roman": "XXIII", "date": "1989-01-22", "networks": [ "NBC" ], "winner": "San Francisco 49ers", "loser": "Cincinnati Bengals", "score": "20–16", "cost_30s_usd": 675000, "cost_30s_usd_adjusted": 1867147, "cost_per_second_usd": 22500, "viewers": 81590000, "cost_per_1000_viewers_usd": 8.27, "cost_note": "The Nielsen-based series and Ad Age's 2007 history table agree.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 24, "roman": "XXIV", "date": "1990-01-28", "networks": [ "CBS" ], "winner": "San Francisco 49ers", "loser": "Denver Broncos", "score": "55–10", "cost_30s_usd": 700400, "cost_30s_usd_adjusted": 1841601, "cost_per_second_usd": 23346.67, "viewers": 73852000, "cost_per_1000_viewers_usd": 9.48, "cost_note": "The Nielsen-based series gives $700,400; Ad Age's 2007 history table rounds to $700,000.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 25, "roman": "XXV", "date": "1991-01-27", "networks": [ "ABC" ], "winner": "New York Giants", "loser": "Buffalo Bills", "score": "20–19", "cost_30s_usd": 800000, "cost_30s_usd_adjusted": 1990966, "cost_per_second_usd": 26666.67, "viewers": 79510000, "cost_per_1000_viewers_usd": 10.06, "cost_note": "The Nielsen-based series and Ad Age's 2007 history table agree.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 26, "roman": "XXVI", "date": "1992-01-26", "networks": [ "CBS" ], "winner": "Washington", "loser": "Buffalo Bills", "score": "37–24", "cost_30s_usd": 850000, "cost_30s_usd_adjusted": 2061789, "cost_per_second_usd": 28333.33, "viewers": 79590000, "cost_per_1000_viewers_usd": 10.68, "cost_note": "The Nielsen-based series gives $850,000; Ad Age's 2007 history table lists $800,000.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 27, "roman": "XXVII", "date": "1993-01-31", "networks": [ "NBC" ], "winner": "Dallas Cowboys", "loser": "Buffalo Bills", "score": "52–17", "cost_30s_usd": 850000, "cost_30s_usd_adjusted": 1996725, "cost_per_second_usd": 28333.33, "viewers": 90990000, "cost_per_1000_viewers_usd": 9.34, "cost_note": "The Nielsen-based series and Ad Age's 2007 history table agree.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 28, "roman": "XXVIII", "date": "1994-01-30", "networks": [ "NBC" ], "winner": "Dallas Cowboys", "loser": "Buffalo Bills", "score": "30–13", "cost_30s_usd": 900000, "cost_30s_usd_adjusted": 2062120, "cost_per_second_usd": 30000, "viewers": 90000000, "cost_per_1000_viewers_usd": 10, "cost_note": "The Nielsen-based series and Ad Age's 2007 history table agree.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 29, "roman": "XXIX", "date": "1995-01-29", "networks": [ "ABC" ], "winner": "San Francisco 49ers", "loser": "San Diego Chargers", "score": "49–26", "cost_30s_usd": 1150000, "cost_30s_usd_adjusted": 2563054, "cost_per_second_usd": 38333.33, "viewers": 83420000, "cost_per_1000_viewers_usd": 13.79, "cost_note": "The first Super Bowl in which a 30-second spot cost more than $1 million (AP, citing TNS Media Intelligence). The Nielsen-based series gives $1.15 million; Ad Age's 2007 history table lists $1.0 million and Sports Business Journal's 2011 table rounds to $1.2 million.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.cbsnews.com/news/super-bowl-ad-prices-dip-but-still-pricey/", "title": "Super Bowl Ad Prices Dip, But Still Pricey", "publisher": "CBS News / Associated Press" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 30, "roman": "XXX", "date": "1996-01-28", "networks": [ "NBC" ], "winner": "Dallas Cowboys", "loser": "Pittsburgh Steelers", "score": "27–17", "cost_30s_usd": 1085000, "cost_30s_usd_adjusted": 2353972, "cost_per_second_usd": 36166.67, "viewers": 94080000, "cost_per_1000_viewers_usd": 11.53, "cost_note": "The Nielsen-based series gives $1,085,000, slightly below 1995; Ad Age's 2007 history table lists $1.1 million.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 31, "roman": "XXXI", "date": "1997-01-26", "networks": [ "Fox" ], "winner": "Green Bay Packers", "loser": "New England Patriots", "score": "35–21", "cost_30s_usd": 1200000, "cost_30s_usd_adjusted": 2526562, "cost_per_second_usd": 40000, "viewers": 87870000, "cost_per_1000_viewers_usd": 13.66, "cost_note": "The Nielsen-based series and Ad Age's 2007 history table agree.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 32, "roman": "XXXII", "date": "1998-01-25", "networks": [ "NBC" ], "winner": "Denver Broncos", "loser": "Green Bay Packers", "score": "31–24", "cost_30s_usd": 1291100, "cost_30s_usd_adjusted": 2676316, "cost_per_second_usd": 43036.67, "viewers": 90000000, "cost_per_1000_viewers_usd": 14.35, "cost_note": "The Nielsen-based series gives $1,291,100; Sports Business Journal's 2011 table and Ad Age's 2007 history table round it to $1.3 million.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 33, "roman": "XXXIII", "date": "1999-01-31", "networks": [ "Fox" ], "winner": "Denver Broncos", "loser": "Atlanta Falcons", "score": "34–19", "cost_30s_usd": 1600000, "cost_30s_usd_adjusted": 3262130, "cost_per_second_usd": 53333.33, "viewers": 83720000, "cost_per_1000_viewers_usd": 19.11, "cost_note": "The Nielsen-based series and Ad Age's 2007 history table agree.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 34, "roman": "XXXIV", "date": "2000-01-30", "networks": [ "ABC" ], "winner": "St. Louis Rams", "loser": "Tennessee Titans", "score": "23–16", "cost_30s_usd": 2100000, "cost_30s_usd_adjusted": 4167405, "cost_per_second_usd": 70000, "viewers": 88465000, "cost_per_1000_viewers_usd": 23.74, "cost_note": "The Nielsen-based series and Ad Age's 2007 history table agree; AP, citing TNS Media Intelligence, noted that prices passed $2 million in 2000.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" }, { "url": "https://www.cbsnews.com/news/super-bowl-ad-prices-dip-but-still-pricey/", "title": "Super Bowl Ad Prices Dip, But Still Pricey", "publisher": "CBS News / Associated Press" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 35, "roman": "XXXV", "date": "2001-01-28", "networks": [ "CBS" ], "winner": "Baltimore Ravens", "loser": "New York Giants", "score": "34–7", "cost_30s_usd": 2200000, "cost_30s_usd_adjusted": 4208772, "cost_per_second_usd": 73333.33, "viewers": 84335000, "cost_per_1000_viewers_usd": 26.09, "cost_note": "The Nielsen-based series gives $2.2 million; Ad Age's 2007 history table lists $2.05 million.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 36, "roman": "XXXVI", "date": "2002-02-03", "networks": [ "Fox" ], "winner": "New England Patriots", "loser": "St. Louis Rams", "score": "20–17", "cost_30s_usd": 2200000, "cost_30s_usd_adjusted": 4144859, "cost_per_second_usd": 73333.33, "viewers": 86801000, "cost_per_1000_viewers_usd": 25.35, "cost_note": "The Nielsen-based series, Kantar Media and Statista give $2.2 million; Ad Age's 2007 history table lists $1.9 million.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/03/Research-and-Ratings/SB-ad-cost/", "title": "Super Bowl TV Ad Sales Have Generated $1.72B Over The Last Decade (Kantar Media data, 2002–2011)", "publisher": "Sports Business Journal" }, { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 37, "roman": "XXXVII", "date": "2003-01-26", "networks": [ "ABC" ], "winner": "Tampa Bay Buccaneers", "loser": "Oakland Raiders", "score": "48–21", "cost_30s_usd": 2200000, "cost_30s_usd_adjusted": 4055894, "cost_per_second_usd": 73333.33, "viewers": 88637000, "cost_per_1000_viewers_usd": 24.82, "cost_note": "The Nielsen-based series and Kantar Media give $2.2 million; Ad Age's 2007 history table lists $2.1 million.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/03/Research-and-Ratings/SB-ad-cost/", "title": "Super Bowl TV Ad Sales Have Generated $1.72B Over The Last Decade (Kantar Media data, 2002–2011)", "publisher": "Sports Business Journal" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 38, "roman": "XXXVIII", "date": "2004-02-01", "networks": [ "CBS" ], "winner": "New England Patriots", "loser": "Carolina Panthers", "score": "32–29", "cost_30s_usd": 2302200, "cost_30s_usd_adjusted": 4141734, "cost_per_second_usd": 76740, "viewers": 89795000, "cost_per_1000_viewers_usd": 25.64, "cost_note": "The Nielsen-based series gives $2,302,200 and Kantar Media $2.3 million; Ad Age's 2007 history table lists $2.25 million and Statista $2.2 million.", "viewer_note": null, "cost_sources": [ { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/03/Research-and-Ratings/SB-ad-cost/", "title": "Super Bowl TV Ad Sales Have Generated $1.72B Over The Last Decade (Kantar Media data, 2002–2011)", "publisher": "Sports Business Journal" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 39, "roman": "XXXIX", "date": "2005-02-06", "networks": [ "Fox" ], "winner": "New England Patriots", "loser": "Philadelphia Eagles", "score": "24–21", "cost_30s_usd": 2400000, "cost_30s_usd_adjusted": 4191616, "cost_per_second_usd": 80000, "viewers": 86072000, "cost_per_1000_viewers_usd": 27.88, "cost_note": "The Nielsen-based series, Kantar Media, Ad Age and Statista all give $2.4 million.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/03/Research-and-Ratings/SB-ad-cost/", "title": "Super Bowl TV Ad Sales Have Generated $1.72B Over The Last Decade (Kantar Media data, 2002–2011)", "publisher": "Sports Business Journal" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" }, { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 40, "roman": "XL", "date": "2006-02-05", "networks": [ "ABC" ], "winner": "Pittsburgh Steelers", "loser": "Seattle Seahawks", "score": "21–10", "cost_30s_usd": 2500000, "cost_30s_usd_adjusted": 4214645, "cost_per_second_usd": 83333.33, "viewers": 90745000, "cost_per_1000_viewers_usd": 27.55, "cost_note": "The Nielsen-based series, Kantar Media, Ad Age and Statista all give $2.5 million.", "viewer_note": "From about this point Nielsen's figures are live plus same day, which adds same-day recorded viewing; earlier games were measured as live viewing.", "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/03/Research-and-Ratings/SB-ad-cost/", "title": "Super Bowl TV Ad Sales Have Generated $1.72B Over The Last Decade (Kantar Media data, 2002–2011)", "publisher": "Sports Business Journal" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2007/02/01/The-Back-Of-The-Book/Historical-Trend-Of-Super-Bowl-Ad-Prices/", "title": "Historical Trend Of Super Bowl Ad Prices (Ad Age data)", "publisher": "Sports Business Journal" }, { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" }, { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" } ] }, { "super_bowl": 41, "roman": "XLI", "date": "2007-02-04", "networks": [ "CBS" ], "winner": "Indianapolis Colts", "loser": "Chicago Bears", "score": "29–17", "cost_30s_usd": 2385365, "cost_30s_usd_adjusted": 3926553, "cost_per_second_usd": 79512.17, "viewers": 93184000, "cost_per_1000_viewers_usd": 25.6, "cost_note": "Measured averages agree: the Nielsen-based series gives $2,385,365, Kantar Media and Statista about $2.4 million, and TNS Media Intelligence reported a fall to just under $2.4 million. Before the game, Ad Age reported a record price of $2.6 million.", "viewer_note": null, "cost_sources": [ { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/03/Research-and-Ratings/SB-ad-cost/", "title": "Super Bowl TV Ad Sales Have Generated $1.72B Over The Last Decade (Kantar Media data, 2002–2011)", "publisher": "Sports Business Journal" }, { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" }, { "url": "https://www.cbsnews.com/news/super-bowl-ad-prices-dip-but-still-pricey/", "title": "Super Bowl Ad Prices Dip, But Still Pricey", "publisher": "CBS News / Associated Press" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 42, "roman": "XLII", "date": "2008-02-03", "networks": [ "Fox" ], "winner": "New York Giants", "loser": "New England Patriots", "score": "17–14", "cost_30s_usd": 2699963, "cost_30s_usd_adjusted": 4272383, "cost_per_second_usd": 89998.77, "viewers": 97448000, "cost_per_1000_viewers_usd": 27.71, "cost_note": "The Nielsen-based series gives $2,699,963; CNBC, citing Nielsen, gives $2.69 million, and Kantar Media and Statista $2.7 million.", "viewer_note": null, "cost_sources": [ { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/03/Research-and-Ratings/SB-ad-cost/", "title": "Super Bowl TV Ad Sales Have Generated $1.72B Over The Last Decade (Kantar Media data, 2002–2011)", "publisher": "Sports Business Journal" }, { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" }, { "url": "https://www.cnbc.com/2019/01/30/how-much-it-costs-to-air-a-commercial-during-super-bowl-liii.html", "title": "How much it costs to air a commercial during Super Bowl LIII", "publisher": "CNBC" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 43, "roman": "XLIII", "date": "2009-02-01", "networks": [ "NBC" ], "winner": "Pittsburgh Steelers", "loser": "Arizona Cardinals", "score": "27–23", "cost_30s_usd": 3000000, "cost_30s_usd_adjusted": 4735971, "cost_per_second_usd": 100000, "viewers": 98732000, "cost_per_1000_viewers_usd": 30.39, "cost_note": "The Nielsen-based series, Kantar Media and Statista give $3 million, matching NBC's own figure; TNS Media Intelligence called it a record average at the time.", "viewer_note": null, "cost_sources": [ { "url": "https://web.archive.org/web/20190603220817/https://tvbythenumbers.zap2it.com/sports/historical-super-bowl-tv-ratings/", "title": "Super Bowl TV Ratings, 1967–2009 (ad cost data from Nielsen Monitor-Plus), archived copy", "publisher": "TV By the Numbers (Zap2it), via the Internet Archive" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2011/02/04/Research-and-Ratings/SB-ad-costs/", "title": "Cost Of 30-Second Super Bowl Ad Up From Last Year, Flat With '09 (historical table, 1967–2011)", "publisher": "Sports Business Journal" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/03/Research-and-Ratings/SB-ad-cost/", "title": "Super Bowl TV Ad Sales Have Generated $1.72B Over The Last Decade (Kantar Media data, 2002–2011)", "publisher": "Sports Business Journal" }, { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" }, { "url": "https://www.cbsnews.com/news/super-bowl-ad-prices-dip-but-still-pricey/", "title": "Super Bowl Ad Prices Dip, But Still Pricey", "publisher": "CBS News / Associated Press" }, { "url": "https://www.nexttv.com/news/cbs-sells-out-super-bowl-52211", "title": "CBS Sells Out Super Bowl", "publisher": "Broadcasting & Cable" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 44, "roman": "XLIV", "date": "2010-02-07", "networks": [ "CBS" ], "winner": "New Orleans Saints", "loser": "Indianapolis Colts", "score": "31–17", "cost_30s_usd": 2950000, "cost_30s_usd_adjusted": 4559317, "cost_per_second_usd": 98333.33, "viewers": 106476000, "cost_per_1000_viewers_usd": 27.71, "cost_note": "Before the game, TNS Media Intelligence estimated CBS's prices at $2.5 million to $2.8 million, below 2009, and CBS said some spots topped $3 million. Later figures for the average range from $2.95 million (Statista) to $2.97 million (Kantar Media, as reported by AP) and $3.0 million (Kantar Media, via Sports Business Journal); Sports Business Journal used an estimate of $2.8 million in 2011.", "viewer_note": null, "cost_sources": [ { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" }, { "url": "https://www.cbsnews.com/news/super-bowl-ad-frenzy-stretches-far-beyond-game/", "title": "Super Bowl Ad Frenzy Stretches Far Beyond Game", "publisher": "CBS News / Associated Press" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/03/Research-and-Ratings/SB-ad-cost/", "title": "Super Bowl TV Ad Sales Have Generated $1.72B Over The Last Decade (Kantar Media data, 2002–2011)", "publisher": "Sports Business Journal" }, { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2010/01/12/Sponsorships-Advertising-Marketing/Super-Bowl-XLIV-Ad-Rates-Falling-For-Only-Second-Time-In-History/", "title": "Super Bowl XLIV Ad Rates Falling For Only Second Time In History", "publisher": "Sports Business Journal" }, { "url": "https://www.nexttv.com/news/cbs-sells-out-super-bowl-52211", "title": "CBS Sells Out Super Bowl", "publisher": "Broadcasting & Cable" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 45, "roman": "XLV", "date": "2011-02-06", "networks": [ "Fox" ], "winner": "Green Bay Packers", "loser": "Pittsburgh Steelers", "score": "31–25", "cost_30s_usd": 3100000, "cost_30s_usd_adjusted": 4692254, "cost_per_second_usd": 103333.33, "viewers": 111041000, "cost_per_1000_viewers_usd": 27.92, "cost_note": "Kantar Media later put the average at $3.1 million, as does Statista. Before the game, Fox was reported to be charging $2.8 million to $3 million (CNBC), and AP, citing Kantar Media, gave $3 million.", "viewer_note": null, "cost_sources": [ { "url": "https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/03/Research-and-Ratings/SB-ad-cost/", "title": "Super Bowl TV Ad Sales Have Generated $1.72B Over The Last Decade (Kantar Media data, 2002–2011)", "publisher": "Sports Business Journal" }, { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" }, { "url": "https://www.cbsnews.com/news/super-bowl-ad-frenzy-stretches-far-beyond-game/", "title": "Super Bowl Ad Frenzy Stretches Far Beyond Game", "publisher": "CBS News / Associated Press" }, { "url": "https://www.cnbc.com/2011/02/03/super-advertising-bowl-by-the-numbers.html", "title": "Super Advertising Bowl: By the Numbers", "publisher": "CNBC" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 46, "roman": "XLVI", "date": "2012-02-05", "networks": [ "NBC" ], "winner": "New York Giants", "loser": "New England Patriots", "score": "21–17", "cost_30s_usd": 3500000, "cost_30s_usd_adjusted": 5149849, "cost_per_second_usd": 116666.67, "viewers": 111346000, "cost_per_1000_viewers_usd": 31.43, "cost_note": "NBC said its average 30-second spot sold for $3.5 million, with some at $4 million.", "viewer_note": null, "cost_sources": [ { "url": "https://www.bloomberg.com/news/articles/2012-01-03/nbc-gets-4m-on-super-bowls-ad-slots-sells-out", "title": "NBC Gets $4 Million for Super Bowl Ads, Sells Out Inventory", "publisher": "Bloomberg" }, { "url": "https://www.hollywoodreporter.com/news/general-news/super-bowl-xlvi-commercials-sold-out-277506/", "title": "Super Bowl XLVI Commercials All Sold Out", "publisher": "The Hollywood Reporter" }, { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 47, "roman": "XLVII", "date": "2013-02-03", "networks": [ "CBS" ], "winner": "Baltimore Ravens", "loser": "San Francisco 49ers", "score": "34–31", "cost_30s_usd": 3800000, "cost_30s_usd_adjusted": 5482818, "cost_per_second_usd": 126666.67, "viewers": 108693000, "cost_per_1000_viewers_usd": 34.96, "cost_note": "Ad buyers put CBS's average at $3.7 million to $3.8 million, and CBS said some spots sold for more than $4 million.", "viewer_note": null, "cost_sources": [ { "url": "https://adage.com/article/special-report-super-bowl/cbs-sells-super-bowl-inventory/239064/", "title": "CBS Sells Out Super Bowl Inventory", "publisher": "Ad Age" }, { "url": "https://www.cbsnews.com/news/super-bowl-ads-selling-for-more-than-4-million/", "title": "Super Bowl ads selling for more than $4 million", "publisher": "CBS News" }, { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 48, "roman": "XLVIII", "date": "2014-02-02", "networks": [ "Fox" ], "winner": "Seattle Seahawks", "loser": "Denver Broncos", "score": "43–8", "cost_30s_usd": 4000000, "cost_30s_usd_adjusted": 5707106, "cost_per_second_usd": 133333.33, "viewers": 112752000, "cost_per_1000_viewers_usd": 35.48, "cost_note": "Fox averaged about $4 million per 30 seconds, with some late spots selling for $4.5 million.", "viewer_note": "Nielsen average audience for Fox plus Fox Deportes. This was the first Super Bowl with a Spanish-language broadcast, and Nielsen's totals include such simulcasts from here on.", "cost_sources": [ { "url": "https://adage.com/article/special-report-super-bowl/super-bowl-ad-chart-buying-super-bowl-2014/244024/", "title": "Who Bought What in Super Bowl XLVIII", "publisher": "Ad Age" }, { "url": "https://deadline.com/2013/12/want-to-buy-an-ad-during-the-super-bowl-too-late-says-fox-647177/", "title": "Fox: Super Bowl Ads Sold Out -- Want To Buy A Commercial? Too Late", "publisher": "Deadline" }, { "url": "https://www.nexttv.com/news/fox-sells-out-super-bowl-spots-going-45m-125489", "title": "Fox Sells Out Super Bowl With Spots Going for $4.5M", "publisher": "Broadcasting & Cable" }, { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 49, "roman": "XLIX", "date": "2015-02-01", "networks": [ "NBC" ], "winner": "New England Patriots", "loser": "Seattle Seahawks", "score": "28–24", "cost_30s_usd": 4500000, "cost_30s_usd_adjusted": 6422108, "cost_per_second_usd": 150000, "viewers": 114810000, "cost_per_1000_viewers_usd": 39.2, "cost_note": "NBC said spots sold for a record average of $4.5 million, having sought $4.4 million to $4.5 million. Statista lists $4.25 million.", "viewer_note": "Includes Universo's Spanish-language simulcast. NBC's English-language audience alone was 114,442,000, the figure usually quoted for this game; neither figure includes streaming.", "cost_sources": [ { "url": "https://money.cnn.com/2015/01/28/media/nbc-sells-out-of-super-bowl-ad-space/index.html", "title": "Days before kickoff, NBC sells out of Super Bowl ad space", "publisher": "CNN Money" }, { "url": "https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-nbc-super-ads-20150129-story.html", "title": "NBC scores a record haul from Super Bowl ad sales", "publisher": "Los Angeles Times" }, { "url": "https://variety.com/2015/tv/news/nbcu-says-super-bowl-ads-are-sold-out-1201417598/", "title": "NBCU Says Super Bowl Ads Are Sold Out", "publisher": "Variety" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" }, { "url": "https://www.nfl.com/news/upon-further-review-fox-sets-viewer-record-for-super-bowl-lvii", "title": "Upon further review, Fox sets viewer record for Super Bowl LVII", "publisher": "NFL.com (Associated Press)" } ] }, { "super_bowl": 50, "roman": "L", "date": "2016-02-07", "networks": [ "CBS" ], "winner": "Denver Broncos", "loser": "Carolina Panthers", "score": "24–10", "cost_30s_usd": 4800000, "cost_30s_usd_adjusted": 6781229, "cost_per_second_usd": 160000, "viewers": 112336000, "cost_per_1000_viewers_usd": 42.73, "cost_note": "Branded Super Bowl 50 rather than L. Kantar Media put the average at $4.8 million, a figure the New York Times also used. CBS had sought $4.5 million to more than $5 million, and $5 million was widely quoted as the top price; Statista lists $4.5 million.", "viewer_note": "Includes ESPN Deportes' Spanish-language simulcast; streaming is not included.", "cost_sources": [ { "url": "https://www.nexttv.com/news/kantar-super-bowl-ad-revenue-hit-370m-2016-162391", "title": "Kantar: Super Bowl Ad Revenue Hit $370M in 2016", "publisher": "Broadcasting & Cable" }, { "url": "https://www.nytimes.com/2017/01/29/business/5-million-for-a-super-bowl-ad-another-million-or-more-to-market-the-ad.html", "title": "$5 Million for a Super Bowl Ad. Another Million or More to Market the Ad.", "publisher": "The New York Times" }, { "url": "https://variety.com/2016/tv/news/super-bowl-commercials-cbs-live-streaming-digital-1201688878/", "title": "Super Bowl 50: CBS Tackles Digital Audiences And Live-Streamed Ads", "publisher": "Variety" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 51, "roman": "LI", "date": "2017-02-05", "networks": [ "Fox" ], "winner": "New England Patriots", "loser": "Atlanta Falcons", "score": "34–28", "cost_30s_usd": 5000000, "cost_30s_usd_adjusted": 6875531, "cost_per_second_usd": 166666.67, "viewers": 111973000, "cost_per_1000_viewers_usd": 44.65, "cost_note": "Ad buyers put the average at about $5 million (New York Times); Fox had sought $5 million to $5.5 million.", "viewer_note": "Includes Fox Deportes; streaming is not included. Fox's own total including streaming was 113.7 million.", "cost_sources": [ { "url": "https://www.nytimes.com/2017/01/29/business/5-million-for-a-super-bowl-ad-another-million-or-more-to-market-the-ad.html", "title": "$5 Million for a Super Bowl Ad. Another Million or More to Market the Ad.", "publisher": "The New York Times" }, { "url": "https://www.reuters.com/article/sports/despite-overtime-finish-nfl-super-bowl-draws-lower-tv-ratings-idUSKBN15L1L5/", "title": "Despite overtime finish, NFL Super Bowl draws lower TV ratings", "publisher": "Reuters" }, { "url": "https://variety.com/2016/tv/news/super-bowl-ads-fox-5-million-1201792176/", "title": "Super Bowl Ads: Fox Wants To Push Price Of 30-Second Spot Past $5M", "publisher": "Variety" }, { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" }, { "url": "https://www.nbcsports.com/pressbox/nfl/press-releases/nbc-sports-coverage-of-super-bowl-lvi-averages-total-audience-delivery-of-112-3-million-viewers-reaches-167-million-viewers-on-unprecedented-day-in-sports-media-history", "title": "NBC Sports' coverage of Super Bowl LVI averages Total Audience Delivery of 112.3 million viewers", "publisher": "NBC Sports" } ] }, { "super_bowl": 52, "roman": "LII", "date": "2018-02-04", "networks": [ "NBC" ], "winner": "Philadelphia Eagles", "loser": "New England Patriots", "score": "41–33", "cost_30s_usd": 5235000, "cost_30s_usd_adjusted": 7042906, "cost_per_second_usd": 174500, "viewers": 104016000, "cost_per_1000_viewers_usd": 50.33, "cost_note": "Kantar Media's measured average; NBC said it was charging more than $5 million on average. Statista rounds to $5.2 million.", "viewer_note": "Includes Universo's Spanish-language simulcast; streaming is not included.", "cost_sources": [ { "url": "https://www.kantar.com/north-america/inspiration/advertising-media/super-bowl-2018-advertising-by-the-numbers", "title": "2018 Super Bowl advertising: By the numbers", "publisher": "Kantar" }, { "url": "https://www.reuters.com/article/sports/olympics/nbc-almost-sold-out-on-ads-for-super-bowl-idUSL1N1P61NI/", "title": "NBC almost sold out on ads for Super Bowl", "publisher": "Reuters" }, { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" } ] }, { "super_bowl": 53, "roman": "LIII", "date": "2019-02-03", "networks": [ "CBS" ], "winner": "New England Patriots", "loser": "Los Angeles Rams", "score": "13–3", "cost_30s_usd": 5250000, "cost_30s_usd_adjusted": 6957326, "cost_per_second_usd": 175000, "viewers": 98950000, "cost_per_1000_viewers_usd": 53.06, "cost_note": "CNBC reported a record $5.25 million; Bloomberg put CBS's price at $5.1 million to $5.3 million. Statista lists $5.3 million.", "viewer_note": "Includes ESPN Deportes; streaming is not included. CBS's multiplatform total including streaming was 100.7 million.", "cost_sources": [ { "url": "https://www.cnbc.com/2019/01/30/how-much-it-costs-to-air-a-commercial-during-super-bowl-liii.html", "title": "How much it costs to air a commercial during Super Bowl LIII", "publisher": "CNBC" }, { "url": "https://www.bloomberg.com/news/articles/2019-01-24/super-bowl-ad-prices-stall-after-years-of-relentless-increases", "title": "Super Bowl Ad Prices Stall After Years of Relentless Increases", "publisher": "Bloomberg" }, { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" }, { "url": "https://www.adweek.com/convergent-tv/super-bowl-ratings-up-1-from-last-year-with-102-million-multiplatform-viewers/", "title": "Super Bowl Ratings Up 1% From Last Year, With 102.1 Million Multiplatform Viewers", "publisher": "Adweek" } ] }, { "super_bowl": 54, "roman": "LIV", "date": "2020-02-02", "networks": [ "Fox" ], "winner": "Kansas City Chiefs", "loser": "San Francisco 49ers", "score": "31–20", "cost_30s_usd": 5600000, "cost_30s_usd_adjusted": 7251827, "cost_per_second_usd": 186666.67, "viewers": 102086000, "cost_per_1000_viewers_usd": 54.86, "cost_note": "Fox said spots sold for anywhere from 'north of $5 million' to a record $5.6 million, and it sold out in November 2019. $5.6 million is the widely quoted figure but is the top of that range rather than a confirmed average.", "viewer_note": "Change in method: Nielsen's figure includes Fox Deportes and live streams on Fox, NFL and Verizon digital platforms. The Fox broadcast alone averaged 99.9 million, the number often quoted for this game.", "cost_sources": [ { "url": "https://www.bloomberg.com/news/articles/2019-11-25/fox-says-super-bowl-ads-sold-out-at-record-5-6-million-each", "title": "Fox Sells Out Super Bowl Ads at as Much as $5.6 Million Each", "publisher": "Bloomberg" }, { "url": "https://variety.com/2019/tv/news/super-bowl-commercials-2020-fox-sell-out-1203415238/", "title": "Fox Says Ads For Super Bowl LIV Have Sold Out", "publisher": "Variety" }, { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" }, { "url": "https://www.nielsen.com/news-center/2020/super-bowl-liv-draws-nearly-100-million-tv-viewers-44-million-social-media-interactions/", "title": "Super Bowl LIV Draws Nearly 100 Million TV Viewers, 44 Million Social Media Interactions", "publisher": "Nielsen" }, { "url": "https://www.foxsports.com/stories/presspass/super-bowl-liv-fox-draws-viewership-102-million-across-television-digital-platforms", "title": "Super Bowl LIV on FOX Draws Viewership of More Than 102 Million Across Television & Digital Platforms", "publisher": "Fox Sports" } ] }, { "super_bowl": 55, "roman": "LV", "date": "2021-02-07", "networks": [ "CBS" ], "winner": "Tampa Bay Buccaneers", "loser": "Kansas City Chiefs", "score": "31–9", "cost_30s_usd": 5500000, "cost_30s_usd_adjusted": 7004912, "cost_per_second_usd": 183333.33, "viewers": 95877000, "cost_per_1000_viewers_usd": 57.37, "cost_note": "CBS sold spots for about $5.5 million during the pandemic, slightly below 2020's widely quoted $5.6 million.", "viewer_note": "First Super Bowl to include out-of-home viewing, which Nielsen added to its national measurement in September 2020. Covers CBS and ESPN Deportes, including digital viewing credited to TV ratings. CBS's TV audience was first reported as about 92 million and later restated at 95.2 million after Nielsen fixed an out-of-home counting error; CBS's own total including streaming was 96.4 million, later restated at 99.7 million.", "cost_sources": [ { "url": "https://variety.com/2021/tv/news/cbs-sells-out-super-bowl-commercials-advertising-1234893280/", "title": "CBS Sells Out Super Bowl Ad Time Despite Big Brand Defections", "publisher": "Variety" }, { "url": "https://www.reuters.com/business/media-telecom/laugh-not-too-hard-new-super-bowl-advertisers-keep-it-light-pandemic-2021-02-04/", "title": "Laugh, but not too hard: New Super Bowl advertisers keep it light in pandemic", "publisher": "Reuters" }, { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" }, { "url": "https://www.nielsen.com/news-center/2021/super-bowl-lv-draws-nearly-92-million-tv-viewers/", "title": "Super Bowl LV Draws Nearly 92 Million TV Viewers", "publisher": "Nielsen" }, { "url": "https://www.nbcsports.com/pressbox/nfl/press-releases/nbc-sports-coverage-of-super-bowl-lvi-averages-total-audience-delivery-of-112-3-million-viewers-reaches-167-million-viewers-on-unprecedented-day-in-sports-media-history", "title": "NBC Sports' coverage of Super Bowl LVI averages Total Audience Delivery of 112.3 million viewers", "publisher": "NBC Sports" }, { "url": "https://www.nytimes.com/athletic/3132416/2022/02/15/sports-on-tv-why-l-a-s-26th-best-super-bowl-rating-is-better-than-it-looks/", "title": "Sports on TV: Why L.A.'s 26th-best Super Bowl rating is better than it looks", "publisher": "The Athletic (The New York Times)" } ] }, { "super_bowl": 56, "roman": "LVI", "date": "2022-02-13", "networks": [ "NBC" ], "winner": "Los Angeles Rams", "loser": "Cincinnati Bengals", "score": "23–20", "cost_30s_usd": 6500000, "cost_30s_usd_adjusted": 7674470, "cost_per_second_usd": 216666.67, "viewers": 101470000, "cost_per_1000_viewers_usd": 64.06, "cost_note": "$6.5 million is the widely quoted figure (Statista) and the price NBC said some sponsors had paid by September 2021. NBC first sought $5.8 million to $6.2 million and later sold several spots for $7 million; Sportico, writing in September 2025, put the average at $6.2 million.", "viewer_note": "Covers NBC and Telemundo, including out-of-home viewing and digital viewing credited to TV ratings, but not most streaming: NBC's total including Peacock and other streams was 112.3 million. This year is therefore not like-for-like with 2020 or with 2023 onwards.", "cost_sources": [ { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" }, { "url": "https://variety.com/2022/tv/news/super-bowl-commercials-sold-out-record-price-1235170854/", "title": "Super Bowl Ads Sold Out, Many at Record Prices as High as $7 Million", "publisher": "Variety" }, { "url": "https://www.adweek.com/commerce/nbcuniversal-sells-out-super-bowl-56-ads/", "title": "NBCU Sells Out Super Bowl 56, With Spots Reaching $7 Million", "publisher": "Adweek" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" }, { "url": "https://www.nielsen.com/news-center/2022/super-bowl-lvi-draws-more-than-101-million-tv-viewers/", "title": "Super Bowl LVI Draws More Than 101 Million TV Viewers", "publisher": "Nielsen" }, { "url": "https://www.nbcsports.com/pressbox/nfl/press-releases/nbc-sports-coverage-of-super-bowl-lvi-averages-total-audience-delivery-of-112-3-million-viewers-reaches-167-million-viewers-on-unprecedented-day-in-sports-media-history", "title": "NBC Sports' coverage of Super Bowl LVI averages Total Audience Delivery of 112.3 million viewers", "publisher": "NBC Sports" } ] }, { "super_bowl": 57, "roman": "LVII", "date": "2023-02-12", "networks": [ "Fox" ], "winner": "Kansas City Chiefs", "loser": "Philadelphia Eagles", "score": "38–35", "cost_30s_usd": 7000000, "cost_30s_usd_adjusted": 7794376, "cost_per_second_usd": 233333.33, "viewers": 115096000, "cost_per_1000_viewers_usd": 60.82, "cost_note": "$7 million is the widely quoted figure. Fox said most spots sold for $6 million to $7 million and a few for more than $7 million; Sportico (6 February 2023) put the average at $6.6 million to $6.7 million.", "viewer_note": "Covers Fox and Fox Deportes, including out-of-home viewing and streaming on the Fox Sports app, Fox Now and NFL+. Nielsen first reported 113.06 million and in May 2023 raised it to 115.1 million after finding encoding and out-of-home measurement errors.", "cost_sources": [ { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" }, { "url": "https://www.cbsnews.com/news/how-much-super-bowl-commercial-cost-2024/", "title": "How much do Super Bowl commercials cost for the 2024 broadcast?", "publisher": "CBS News" }, { "url": "https://apnews.com/article/kansas-city-chiefs-philadelphia-eagles-super-bowl-sports-fox-corp-5d9922047c7fb640ddbf8caf5100ece2", "title": "For Super Bowl ads this year, crypto is out, booze is in", "publisher": "Associated Press" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" }, { "url": "https://www.nielsen.com/news-center/2023/super-bowl-lvii-totals-more-than-113-million-viewers-ranks-second-most-watched-game-ever/", "title": "Super Bowl LVII totals more than 113 million viewers, ranks second most-watched game ever", "publisher": "Nielsen" }, { "url": "https://www.nfl.com/news/upon-further-review-fox-sets-viewer-record-for-super-bowl-lvii", "title": "Upon further review, Fox sets viewer record for Super Bowl LVII", "publisher": "NFL.com (Associated Press)" } ] }, { "super_bowl": 58, "roman": "LVIII", "date": "2024-02-11", "networks": [ "CBS" ], "winner": "Kansas City Chiefs", "loser": "San Francisco 49ers", "score": "25–22", "cost_30s_usd": 7000000, "cost_30s_usd_adjusted": 7556118, "cost_per_second_usd": 233333.33, "viewers": 123714000, "cost_per_1000_viewers_usd": 56.58, "cost_note": "Paramount said pricing was in the $7 million range, and CBS had been seeking as much as $7 million for a 30-second spot.", "viewer_note": "Covers CBS, Univision, Nickelodeon and Nick at Nite, plus Paramount+ and other streaming, out-of-home and digital viewing. CBS alone averaged 120.3 million. A first-night estimate of 123.4 million was revised to 123.7 million.", "cost_sources": [ { "url": "https://www.hollywoodreporter.com/business/business-news/2024-super-bowl-ads-sell-out-cbs-1235635484/", "title": "2024 Super Bowl Ads Sell Out for CBS Early at $7M for 30 Seconds", "publisher": "The Hollywood Reporter" }, { "url": "https://www.cbsnews.com/news/how-much-super-bowl-commercial-cost-2024/", "title": "How much do Super Bowl commercials cost for the 2024 broadcast?", "publisher": "CBS News" }, { "url": "https://www.campaignlive.com/article/campaigns-2024-big-game-barometer-everything-need-know-brands-agencies-creative/1847270", "title": "Campaign's 2024 Big Game barometer: everything you need to know about brands, agencies, creative and more", "publisher": "Campaign US" }, { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" }, { "url": "https://www.nielsen.com/news-center/2024/super-bowl-lviii-draws-123-7-million-average-viewers-largest-tv-audience-on-record/", "title": "Super Bowl LVIII Draws 123.7 Million Average Viewers, Largest TV Audience on Record", "publisher": "Nielsen" }, { "url": "https://apnews.com/article/super-bowl-ratings-2024-chiefs-49ers-cbs-e2f0288ea474bd564ee4df430e41b8bd", "title": "Super Bowl was the most-watched program ever in the US, averaging 123.7 million viewers", "publisher": "Associated Press" } ] }, { "super_bowl": 59, "roman": "LIX", "date": "2025-02-09", "networks": [ "Fox" ], "winner": "Philadelphia Eagles", "loser": "Kansas City Chiefs", "score": "40–22", "cost_30s_usd": 8000000, "cost_30s_usd_adjusted": 8398593, "cost_per_second_usd": 266666.67, "viewers": 127713000, "cost_per_1000_viewers_usd": 62.64, "cost_note": "$8 million is the widely quoted figure because at least ten spots sold for more than that. Fox had started out seeking about $7 million, and Deadline and CNBC put the average at about $7.5 million.", "viewer_note": "Covers Fox's broadcast, Spanish-language coverage and streaming on Tubi and Fox Sports and NFL digital platforms, including out-of-home viewing. Nielsen expanded its out-of-home measurement to cover 100% of the contiguous US TV population earlier that month.", "cost_sources": [ { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" }, { "url": "https://www.cnn.com/2025/01/29/media/super-bowl-commercials-cost", "title": "Some 30-second Super Bowl commercials this year are selling for $8 million", "publisher": "CNN" }, { "url": "https://variety.com/2025/tv/news/fox-super-bowl-commercials-8-million-1236289382/", "title": "Fox Sees Some Super Bowl Ad Prices Surge Above $8 Million", "publisher": "Variety" }, { "url": "https://www.cnbc.com/2025/01/29/fox-super-bowl-ad-price.html", "title": "Super Bowl ads beckon up to $8 million apiece for Fox", "publisher": "CNBC" }, { "url": "https://deadline.com/2025/01/fox-super-bowl-commercials-8-million-30-seconds-1236270747/", "title": "Fox Breaks $8M Barrier For A 30-Second Super Bowl Ad", "publisher": "Deadline" }, { "url": "https://www.cnbc.com/2026/01/30/super-bowl-ad-prediction-market-contracts.html", "title": "Super Bowl ad prediction market contracts raise insider trading worry", "publisher": "CNBC" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" }, { "url": "https://www.nielsen.com/news-center/2025/super-bowl-lix-makes-tv-history-with-over-127-million-viewers/", "title": "Super Bowl LIX Makes TV History With Over 127 Million Viewers", "publisher": "Nielsen" } ] }, { "super_bowl": 60, "roman": "LX", "date": "2026-02-08", "networks": [ "NBC" ], "winner": "Seattle Seahawks", "loser": "New England Patriots", "score": "29–13", "cost_30s_usd": 8000000, "cost_30s_usd_adjusted": 8200621, "cost_per_second_usd": 266666.67, "viewers": 125603000, "cost_per_1000_viewers_usd": 63.69, "cost_note": "NBCUniversal said spots averaged about $8 million, with between five and ten selling for more than $10 million; some outlets headline the $10 million top price.", "viewer_note": "First Super Bowl measured with Nielsen's Big Data + Panel method. Covers NBC, Peacock, Telemundo, NBC Sports Digital and NFL+, including out-of-home and digital viewing. Nielsen's first estimate of 124.9 million was revised to 125.6 million after a big-data provider failed to collect data properly on game day.", "cost_sources": [ { "url": "https://www.cnbc.com/2026/01/30/super-bowl-ad-prediction-market-contracts.html", "title": "Super Bowl ad prediction market contracts raise insider trading worry", "publisher": "CNBC" }, { "url": "https://www.bloomberg.com/news/articles/2026-01-29/super-bowl-ad-rates-hit-10-million-for-30-second-spot-nbc-says", "title": "Super Bowl Ad Rates Hit $10 Million for 30-Second Spot, NBC Says", "publisher": "Bloomberg" }, { "url": "https://www.adweek.com/convergent-tv/nbcuniversal-first-10-million-super-bowl-ads/", "title": "How NBCU Scored the First $10 Million Super Bowl Ads", "publisher": "Adweek" }, { "url": "https://www.cnbc.com/2026/02/08/super-bowl-60-ads-news-live-updates.html", "title": "Super Bowl 2026 recap: Top ads, news from NFL's biggest game", "publisher": "CNBC" }, { "url": "https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/", "title": "Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2026", "publisher": "Statista" } ], "viewer_sources": [ { "url": "https://www.nielsen.com/news-center/2026/super-bowl-lx-2026/", "title": "Super Bowl LX Delivers 125.6 Million Viewers (includes Nielsen's table of every Super Bowl audience)", "publisher": "Nielsen" }, { "url": "https://www.nielsen.com/news-center/2026/nielsen-super-bowl-lx-final-viewership-rises-to-125-6-million-viewers-with-verified-big-data/", "title": "Super Bowl LX Final Viewership Rises to 125.6 Million Viewers With Verified Big Data", "publisher": "Nielsen" } ] } ] }