Free tools
Interactive tools built on the directory's data. Free to use, cite and embed.
- Interactive chart and calculatorSuper Bowl commercial cost by yearWhat a 30-second spot cost at every Super Bowl since 1967, adjusted for inflation, per second and per viewer. $8M in 2026.Open
- Live research reportWhat the best ads ever made have in commonThe persuasion techniques, decades, formats and agencies behind the best ads ever made, recalculated as the directory grows.Open