Collection
Beer & Drinks
Beer, soft drinks, spirits and milk: a category that has produced some of advertising's most famous work.
2020s
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2024Recycle Me
Coca-Cola let its agency do the one thing brand guidelines forbid: crush the logo.
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2022Bring Home the Bud
Two days before the 2022 World Cup in Qatar, organisers banned beer sales at the stadiums, leaving official sponsor Budweiser with a warehouse of…
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2020Shutter Ads
When Covid closures left bars dark, Heineken stopped buying conventional billboards and rented the bars instead.
2010s
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2018Tenemos que vernos más ("We Have to See More of Each Other")
An obscure Spanish herbal liqueur made one of the most shared Christmas films of 2018 by doing some unsettling arithmetic.
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20166 Pack Band
Launched on 6 January 2016 with 'Hum Hain Happy', a cover of Pharrell Williams's 'Happy', the 6 Pack Band was presented as India's first transgender…
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2015Brewtroleum
A beer that came with its own petrol.
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2014It's Beautiful
"America the Beautiful" passes from voice to voice and from language to language (seven of them, by Coca-Cola's count) over a montage of American…
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2014Puppy Love
A Labrador puppy has fallen for a Clydesdale, and even after it is adopted it keeps coming back home to the horse.
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2013Small World Machines
In March 2013 Coca-Cola put two custom vending machines in shopping malls in Lahore and New Delhi and joined them with a live video link.
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Coke HandsCoca-Cola2012
Coke Hands
The poster is Coca-Cola's signature white ribbon, redrawn on a field of red as two arms meeting in the middle, one hand passing a bottle of Coke to…
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2012Red Bull Stratos
The logical endpoint of "Red Bull gives you wings": the brand funded an actual edge-of-space program.
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2011Be the Coach
Carling Black Label created a new pre-season derby between Soweto rivals Kaizer Chiefs and Orlando Pirates, then handed the fans the coach's job.
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Share a Coke with...Coca-Cola2011
Share a Coke
The campaign where the medium was the can.
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2010Happiness Machine
A Coca-Cola vending machine was slipped into a student cafeteria at St.
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2010Dutch Dress
Dutch brewer Bavaria was not a World Cup sponsor; Budweiser was the official beer in 2010.
2000s
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2009Walk-In Fridge
At a housewarming, a woman proudly shows her friends the new walk-in closet and they shriek with delight, until even louder screams erupt from the…
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2009Roller Babies
Special-effects babies perform old-school roller-skating tricks to a remix of 'Rapper's Delight', bringing back the babies Evian had last used more…
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2009Teletransporter
In late 2009 Andes, the leading beer in Mendoza, Argentina, installed soundproof booths in local bars for men whose girlfriends phoned while they…
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2008Coke Studio Pakistan
In 2008 Coca-Cola in Pakistan funded a studio music show, adapted from a promotional project the company had run in Brazil, and gave it to the pop…
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2007Jaago Re (Politician)
A haughty politician is put on the spot in front of a crowd by a young man who questions his credentials and record.
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2006Alien Jones (Earth Survey series)
In each episode Tommy Lee Jones, playing an alien sent to survey Earth, takes another Japanese job, from sumo referee to island doctor, watches the…
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2006Happiness Factory
A young man drops a coin into a Coca-Cola vending machine and the camera follows it into an animated kingdom inside: pig-helicopters ferry the…
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2006The Most Interesting Man in the World
Beer advertising's rulebook said young, party, bikinis; Dos Equis cast a silver-bearded man in his sixties and made him a legend: "He once had an…
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2005Big Ad
Advertising parodying its own megalomania.
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2005noitulovE
Three drinkers raise their pints — and time reverses.
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2002Para todos
Coca-Cola bottles and cans appear against a plain white background while a voice works through the people the drink is for: the fat and the thin,…
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2002Respect
Five months after September 11, the Budweiser Clydesdales leave their stables, travel through snowy countryside and over the Brooklyn Bridge, then…
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2002Thanda Matlab Coca-Cola
Bollywood star Aamir Khan, in a run of regional disguises from a Punjabi farmer who chills bottles in his well to a Bengali professor, insists that…
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2000The Rant ("I Am Canadian")
A polite young man in a flannel shirt steps up to a cinema microphone and, building from a bashful murmur to a roar over "Land of Hope and Glory",…
1990s
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1999Michael Power
Michael Power, an impeccably dressed action hero of no specified African nationality, foils villains and saves the day in mini-adventures several…
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1999Whassup?
Proof that advertising can borrow culture honestly instead of manufacturing it.
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1999Surfer
A beer's pour time turned into myth.
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1996Mamíferos
Three- and four-year-olds dressed as baby mammals play in front of the camera while an adult voice slowly sings "O elefante é fã de Parmalat" (the…
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1995Frogs
Three frogs on a swamp log croak one syllable each — "Bud," "weis," "er" — until the croaks sync into the brand name.
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Milk. What a surprise!National Fluid Milk Processor Promotion Board (MilkPEP)1995
The Milk Mustache ("Milk. What a Surprise!")
Famous faces with a white film on the upper lip, lit and posed like magazine covers.
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1993Aaron Burr (got milk?)
The campaign that sold a product through its absence.
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1992New Can
A red Lamborghini pulls into a dusty roadside café, Cindy Crawford steps out in a white tank top and cut-offs, and two small boys stare as she buys…
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1992Orange Man ("You Know When You've Been Tango'd")
The anti-ad that out-punched Coca-Cola's budgets.
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1991Uh-Huh (You Got the Right One, Baby)
Ray Charles sits at a grand piano with a big band behind him, while three backing singers in black minidresses and wigs answer each line with a…
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1991Be Like Mike
The jingle that defined athlete aspiration — written on a tablecloth in a crisis.
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1990Le Lion (La Lionne)
A woman and a lion meet nose to nose on an African hilltop, both desperate for the same bottle of Perrier, and she wins it with a cry so primal it…
1980s
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1989Bud Bowl
Anheuser-Busch turned Super Bowl XXIII, on January 22, 1989, into a game within the game.
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1987Spuds MacKenzie: The Original Party Animal
A limousine pulls up outside a club and the guest of honor appears: a bull terrier with a black patch over one eye who, by the end, is strutting…
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Reassuringly expensive.Stella Artois1982
Reassuringly Expensive
Most brands hide a premium price; Stella Artois made it the selling point.
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Absolut Perfection.Absolut Vodka1980
Absolut Perfection
One bottle, two words, twenty-five years.
1970s
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1979Hey Kid, Catch! ("Mean Joe Greene")
The template for the heartwarming Super Bowl spot.
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1975The Pepsi Challenge
The ad as a live experiment.
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1974Refreshes the Parts Other Beers Cannot Reach
A pseudo-scientific absurdity that ran for three decades.
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1974Tastes Great, Less Filling
The campaign that created the light-beer category.
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1971Hilltop ("I'd Like to Buy the World a Coke")
The template for the brand anthem: no product demo, no claims — just a song, a hillside outside Rome, and young people from around the world holding…
1960s
1950s
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1956The PG Tips Chimps
In 1956 Brooke Bond began dressing chimpanzees in human clothes for its PG Tips commercials, borrowing the idea from the chimps' tea parties at…
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1956El Toro de Osborne (The Osborne Bull)
A giant black bull standing alone on a Spanish hilltop, with not a word written on it.
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1955The Guinness Book of Records
A pub-argument settler that became one of the best-selling books in history.
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1953The Hamm's Bear
A clumsy, good-natured cartoon bear tumbles off a rolling log, plays hockey, fishes and fumbles his way around the North Woods while a tom-tom beat…
1930s
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1935The Guinness Toucan ("Just think what Toucan do")
The bird that made a stout lovable.
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Dubo, Dubon, DubonnetDubonnet1932
Dubo, Dubon, Dubonnet
A poster that behaves like a strip of film.
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Santa Claus (Haddon Sundblom's Coca-Cola Santas)Coca-Cola1931
Santa Claus (Haddon Sundblom's Coca-Cola Santas)
The Santa much of the world pictures, warm, plump, rosy-cheeked and grandfatherly, owes a great deal to a soft-drink campaign.
1920s
About Beer & Drinks
The best beer and drinks ads: beer, soft drinks, spirits, coffee, tea and milk. Drinks are cheap, frequent purchases in crowded categories, so brands compete on personality, and that pressure has produced some of advertising's most famous characters, jingles and lines.