Collection
Emmy Winners
Winners of the Primetime Emmy for Outstanding Commercial — television's own verdict on the best ad of the year.
All ads
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2020You Can't Stop Us
Ninety seconds of split screen in which 36 pairs of athletes, elite and everyday, from Serena Williams and LeBron James to Colin Kaepernick and…
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2019Back-to-School Essentials
The most devastating bait-and-switch in PSA history.
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2018Dream Crazy
The defining case of brand risk in the social-media era.
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2017Calling JohnMalkovich.com
John Malkovich, newly launched as a menswear designer, sits in his studio on the phone to another John Malkovich, the man who already owns…
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2017The Talk
Across several decades, Black parents sit their children down for a conversation that most white families never have to hold: how to carry…
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2015Love Has No Labels
A technology demo that became the first PSA ever to win the commercial Emmy.
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2014#LikeAGirl
A casting session as social experiment.
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2012Best Job ("Thank You, Mom")
How a company with no sports products won the Olympics.
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2011Born of Fire ("Imported from Detroit")
A bankrupt car company from a written-off city bought the longest Super Bowl ad to that point — two full minutes during Super Bowl XLV, February 6,…
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2010The Man Your Man Could Smell Like
A single unbroken-looking take that rebuilt a dated brand in 30 seconds.
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2003Outfit (Identity Theft)
A middle-aged man sits in his wood-panelled den with a can of beer in front of the TV, and out of his mouth comes the giddy voice of a young woman…
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1997Think Different ("The Crazy Ones")
A manifesto in place of a product.
About Emmy Winners
The Television Academy gives a Primetime Emmy for Outstanding Commercial at the Creative Arts Emmys, judged alongside the year's best shows. The winners here are the spots that television itself picked as the best of their year, and they lean towards the cinematic, the emotional and the very funny.
The sources on each entry confirm the award.