Collection
Food & Fast Food
Burgers, chocolate, cereal and canned fish — food advertising at its funniest, warmest and most competitive.
2020s
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2023The First Edible Mascot
A sponsorship that ate its own mascot.
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2021Not Just a Cadbury Ad ("Shah Rukh Khan-My-Ad")
India's biggest film star, advertising the shop around the corner by name.
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2020Moldy Whopper
Fast-food advertising has always shown burgers at their most glistening; in 2020 Burger King showed its Whopper rotting.
2010s
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2019Burn That Ad
Burger King Brazil's answer to a rival that, by its own account, outspent it four to one: turn the rival's advertising into Burger King's.
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2019Stevenage Challenge
Burger King put its logo on the shirts of Stevenage, a club at the bottom of English football's fourth tier, knowing the kit would be reproduced in…
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2018The Legend of Big John
A young man named Big Mjohnana sails from his village in 1650, shrugs off a jaguar, a whale, a shark and a giant squid, and lands in Holland in…
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2018Keeping Fortnite Fresh
During Thanksgiving week 2018, Fortnite ran a 'Food Fight' event that split players into Team Burger and Team Pizza.
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Order a Whopper for a penny — at McDonald's.Burger King2018
Whopper Detour
The best use of a competitor's real estate in marketing history.
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2018Follow the Arches
The golden arches, cropped so tightly they turn into road signs.
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2018FCK ("We're Sorry")
The best corporate apology ever printed.
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2018Paving for Pizza
A pizza chain that went into road repair.
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#NuggsForCarterWendy's2017
#NuggsForCarter
A teenager's tweet that became the most retweeted ever, with a fast-food brand as his co-conspirator.
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2017Pass the Heinz
Half a century late, Heinz finally bought Don Draper's pitch.
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2016Hungerithm
Snickers' long-running idea that you're not yourself when you're hungry, turned into a live price.
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2015Emoji Ordering
On 20 May 2015 Domino's let American customers order dinner with a single character.
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2015McWhopper (an open letter to McDonald's)
Burger King's peace offering to its oldest enemy, made in public.
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2014Inglorious Fruits & Vegetables
A supermarket that put the rejects on the shelf.
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2013The Scarecrow
An animated short and an iPhone and iPad game launched together in September 2013.
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Power out? No problem. You can still dunk in the dark.Oreo (Mondelēz)2013
Dunk in the Dark
The most famous tweet in marketing.
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2012Daily Twist
To mark Oreo’s 100th birthday, Kraft Foods and its agencies published one new image a day for 100 days from late June 2012, each recasting the…
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2011Back to the Start
A farmer's family pig farm grows, step by step, into an industrial animal factory of cramped pens and hormone-pumped livestock, until a crisis of…
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2011Cómicos
Santiago Segura, weighed down by the day's bad news, reveals a pact among the people whose job is making Spain laugh: when gloom starts winning,…
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2011Last Dictator Standing
A Robert Mugabe lookalike sits alone at a dinner table laid for guests who will never arrive.
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2010Game ("Betty White")
The spot that launched one of the most durable creative platforms in modern advertising.
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2010The American Takeover
In October 2010 Rom, a chocolate bar sold in Romania since 1964 and always wrapped in the national flag, appeared on shelves in a Stars and Stripes…
2000s
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2009Free Doritos
In an office break room, a worker insists his snow globe is a crystal ball, predicts free Doritos for everyone, then hurls it through the glass…
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Whopper SacrificeBurger King2009
Whopper Sacrifice
A Facebook app that put a price on friendship: delete ten friends and get a coupon for a free Whopper.
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Kitto, sakura saku yo.Kit Kat (Nestlé Japan)2009
Kit Kat Mail
A chocolate bar that became a postcard.
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2008Hotel 626
To bring two discontinued flavours back for Halloween 2008, Doritos and Goodby Silverstein & Partners built a haunted hotel that existed only online…
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2007Gorilla
Ninety seconds of a gorilla waiting, then drumming the fill of Phil Collins' "In the Air Tonight" — no chocolate on screen until the end card.
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2006Sundial
A billboard that tells the time.
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2005Australia Day Lamb
Former AFL footballer Sam Kekovich sits at a desk in front of the Australian flag and delivers a deadpan, mock-statesmanlike rant against all things…
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Get chicken just the way you like it.Burger King2004
Subservient Chicken
The weirdest literal brand idea ever to work: "Have It Your Way" became a man in a chicken suit who obeys typed commands.
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2000Bear
A nature documentary ambushed by slapstick: a fisherman kung-fu fights a grizzly bear for a salmon — crotch-kick included — to prove John West…
1990s
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Taco Bell Buys the Liberty BellTaco Bell1996
Taco Liberty Bell
On April Fools' Day 1996, readers of The New York Times, The Washington Post, The Philadelphia Inquirer and other major papers found a full-page ad…
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1995Eat Mor Chikin
Two renegade cows, one standing on the other's back with a paintbrush, vandalising a billboard in the name of self-preservation: "EAT MOR CHIKIN".
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1994Cricket (Kuch Khaas Hai)
A young woman in a patterned dress nibbles Dairy Milk in the stands; when her batsman hits the winning six, she slips past security and dances,…
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1993The Showdown (Jordan vs. Bird)
Michael Jordan and Larry Bird play an escalating game of H-O-R-S-E for a Big Mac — "off the expressway, over the river, off the billboard, through…
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1992Hungry? (Moa / Synthetoceras)
Starving cavemen chase dinner across a prehistoric plain, first a towering moa bird, then a Synthetoceras that wears the tribe out by popping up…
1980s
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1989Jeong
Since 1989 Orion has sold its chocolate-coated marshmallow cake not simply as a snack but as a token of jeong, the Korean sense of warm, unspoken…
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1986The California Raisins ("I Heard It Through the Grapevine")
A commodity board with a boring product — dried grapes — created pop stars out of clay.
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1986Roll Up the Rim to Win
In 1985 Tim Hortons wanted a contest it could afford.
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1984Fluffy Bun ("Where's the Beef?")
Three elderly women inspect an absurdly fluffy competitor's bun until 81-year-old Clara Peller barks the question that ate American culture:…
1970s
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1974Martians ("For Mash Get Smash")
A family of giggling robot Martians watch Earth people peel potatoes, boil them "for twenty of their minutes" and "smash them all to bits" — and…
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Kurisumasu ni wa Kentakkii (Kentucky for Christmas)KFC Japan1974
Kentucky for Christmas
A fast-food chain that wrote itself into another country's holiday.
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1973The Bike Ride ("Boy on the Bike")
Forty-seven seconds of manufactured nostalgia so potent it rewired Britain's memory.
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1972Three Brothers ("Mikey Likes It")
Two boys refuse to try a cereal that's "supposed to be good for you," so they push it on their little brother Mikey, "who hates everything" — and he…
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1971You Deserve a Break Today
The jingle that turned fast food into permission.
1960s
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1966The Amul Girl Topicals ("Utterly Butterly Delicious")
Since 1966 a small girl in a polka-dot dress has been commenting on the news from Amul's billboards.
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You don't have to be Jewish to love Levy's.Levy's (Henry S. Levy & Sons)1961
You Don't Have to Be Jewish to Love Levy's
A Brooklyn bakery wanted New Yorkers of every background to buy its rye, so Doyle Dane Bernbach put them on the subway walls.
1930s
1920s
1900s
1890s
About Food & Fast Food
The best food and fast-food ads: burgers, chocolate, cereal and snacks. Fast-food chains in particular advertise against each other in public, and some of the best work here is a direct reply to a rival.