Act Like You Know

Why it works

Actors, Walton Goggins tells the camera, can make you believe they know what they are doing when they do not. He proves it as a detective trampling a crime scene, an astronaut who fires a crewmate into space and a racing driver tearing along in reverse. His hardest role, he admits, is small-business owner, which is where GoDaddy's AI tool Airo came in, building the logo, website and social posts for his real eyewear line, Walton Goggins Goggle Glasses. The 30-second spot aired in the fourth quarter of Super Bowl LIX on February 9, 2025, GoDaddy's first in-game ad in eight years. It is studied because the demonstration was genuine: the brand spent the months before the game helping Goggins launch an actual business, so the commercial worked as a case study rather than a claim. GoDaddy says traffic to its Airo landing page nearly doubled after the ad aired, and the campaign won the Creative B2B Grand Prix at Cannes Lions 2025.