Parisian Love
Google2010
Parisian Love is a 2010 60-second television commercial (originally an online film) for Google, created by Google Creative Lab.
The line
Search on.
Why it works
Google's first-ever TV commercial told a love story using nothing but a search box: "study abroad paris france" leads to "impress a french girl," "churches in paris," and finally "how to assemble a crib." Made by Google's in-house Creative Lab as a cheap online film, it aired during Super Bowl XLIV in 2010 only after organic YouTube response convinced a company whose CEO had called brand advertising "the last bastion of unaccountable spending" to buy the most expensive airtime in the world. It is studied for product-as-protagonist storytelling — the interface itself carries the emotion — and as possibly the cheapest-produced great Super Bowl ad ever: a screen recording with sound design and perfect writing.
Techniques
- Storytelling Tells a love story entirely through typed searches, from studying abroad in Paris to impressing a French girl and finally assembling a cot.
- Demonstration Keeps the search box on screen throughout, so the product in use is both the storyteller and the proof of how it helps at each step of life.
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