Holograms for Freedom
No Somos Delito2015
Holograms for Freedom is a 2015 holographic protest (projection) for No Somos Delito, created by DDB Spain, Madrid.
Why it works
The first protest made of holograms. In 2015 Spain passed a public-security law — critics called it the 'gag law' — that allowed heavy fines for unauthorised demonstrations, including in front of parliament. No Somos Delito ('We Are Not a Crime'), a platform of more than a hundred organisations, worked with DDB Spain to hold a protest no one could be fined for: one night in April, the faces, slogans and voices of some 2,000 people from around the world, gathered through a website, were projected as a holographic march outside the Congress of Deputies in Madrid. Legally it was the screening of a pre-filmed protest, made possible by a film-shoot permit. The award entry reports 17,857 participants, a petition against the law signed by more than 330,000 people and a debate in the Spanish Congress. It won Gold Lions at Cannes 2015. It is studied as protest design that turned the restriction itself into the message.
Techniques
- Purpose and cause Protests a law allowing heavy fines for unauthorised demonstrations by staging a march no one can be fined for.
- Participation People worldwide submit their faces, slogans and voices through a website, becoming the holograms that march outside parliament.
- Guerrilla and ambient Projects the protest outside the Congress of Deputies at night under a film-shoot permit, turning the restriction itself into the message.
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